When Susan retired from her teaching job, she realized that her pension wasn't going to come close to replacing her full-time income.
She needed to supplement her retirement income. But how?
She didn't want another job. She wanted to work, yes, but on her own terms. She wanted to do things for her rather than jumping because someone else said so.
At the same time, her sister passed away. When she tried to find a good eulogy or funeral speech, she couldn't. So she sat down to write her own. She realized that many people were in the same situation as her — trying to find the right words to honor a loved one (not to mention birthdays, weddings and other special occasions).
The topic for her new website, Write-Out-Loud.com, was born.
Family and friends rolled their eyes when she told them how she was going to replace her lost income: with a website. "Oh yeah, really?"
Granted, it started slow, with just a few visitors at first. Susan also struggled to charge for the great content she provided. She had to learn that what she was doing was worth being paid for.
She began charging for the speeches she wrote for other people. She also monetized with Google AdSense, affiliate products and finally her own product: ebooks with public speaking games. They started selling immediately, and continue to sell to this day.
Fast forward to 2021: after she switched from Google AdSense to Mediavine (another ad network), her good part-time income evolved into a full-time income, exceeding what she had earned as a mid-level professional.
When asked if Susan sees retirement as the end of her life, she laughs...